Step-by-step guide to selling a property

selling property in southend on sea

Step 1: Get an accurate valuation

Your goal is probably to sell your property at the best possible price in the shortest timeframe. Our expert residential sales negotiators regularly value property in Southend-on-Sea, giving us first-hand knowledge of property values in the local area. This is why we achieve the asking price for our clients' properties time after time.

Step 2: Selecting an estate agent

When choosing an estate agent in Southend, consider their opening hours, will they conduct accompanied viewings, do they have a high street presence and what kind of marketing will your property will receive. These are crucial if you want to obtain the maximum exposure and price for your property.

Step 3: Instructing a solicitor

An experienced and efficient solicitor can make all the difference when it comes to selling your property in Southend. It’s worth doing your own research and asking family and friends for recommendations before deciding who to instruct. Be aware that price does not always equate to value. Read any small print to ensure a low headline price for conveyancing will not be inflated by additional charges once a sale completes. Unnecessary delays can be avoided by doing some research before putting your property on the market. We’re happy to recommend trusted professionals if required.

Step 4: Make sure your property is ready to be viewed

Potential buyers will make a judgment about your property as soon as they walk through the door, sometimes before. First impressions count. Finish any DIY jobs you’ve been meaning to undertake, give your property a thorough clean, add a fresh coat of paint where necessary and try to de-clutter to make rooms appear larger. Don’t forget the garden if you have one, poor kerb-side appeal can put a buyer off before they’ve even set foot across the threshold.

Step 5: Marketing your property

Today, potential buyers will search for property in a number of ways, using a variety of devices, which means you need to ensure your home is advertised across a variety of media. When you’re choosing an estate agent in Thorpe Bay ask if the marketing package offered includes both on and offline activity. Will your home be on the popular property portals and in the local newspaper? You need to be confident that potential buyers will see your particulars wherever the look.

Step 6: Accompanied viewings

Unlike many other Southend estate agents, we have extended opening hours to maximise viewing opportunities for potential buyers. We also offer accompanied viewings so we can use our expertise to help sell your property. Our office is open 8am-8pm Monday to Thursday, 8am-6pm on Fridays, 9am-4.30pm pm Saturdays, 10am-2pm on Sundays and Bank Holidays.

Step 7: Receiving an offer

Once a buyer has decided your property is ‘the one’, they will make you an offer to purchase. As soon as an offer is received your estate agent will notify you. A professional estate agent will also check the buyer's ability to proceed before you decide whether to accept the offer. For example, do they have a mortgage agreed in principal?

Step 8: Offer agreed

When you do accept an offer, your estate agent should prepare a memorandum of sale, contact all parties in writing to confirm the agreed price and request the details of your chosen solicitor. Draft contracts will be drawn up, surveys organised, preliminary enquiries and searches made.

Step 9: Exchange of contracts

As soon as the contract has been agreed and signed by both parties, a financial deposit (usually 10% of the purchase price) will be transferred by the buyer's solicitor to your solicitor. The completion date is then set by mutual agreement.

Step 10: Completion

Completion is when the financial balance owed (usually 90%) is transferred from the buyer's solicitor to your solicitor's account. Your solicitor will telephone you when the money has cleared in your account. Your property is then officially sold and the final step is when your estate agent passes the property’s keys to your buyer.

Lisa Clark is Sales Manager at Pace Plc, an independent Estate Agency in Southend on Sea. She deals with every aspect of the sales process, providing expert and honest advice together with tailor-made marketing plans for each property she lists for sale.

She prides herself on providing excellent customer service and takes a highly proactive approach to achieving the best possible price and sale time for our clients in an increasingly competitive property marketplace.

Pace Sales


"I am a landlady with many properties and have dealt with Pace for about 10 years. Marcus is very friendly, honest, efficient and helpful and has made my letting experience extremely easy always finding me suitable tenants. I have nothing but praise for Marcus who has been with Pace many years.

Mary R

After renovating a block of 21 flats to place into our rental portfolio we instructed PACE and gave them two weeks to let all the units on a sole agency basis. Within a month all the flats were filled with suitable tenants. PACE delivered and exceeded our expectations.

Runwood Homes Director

As a landlord with multiple HMO properties, I have employed the services of PACE for a number of years now as they ensure I have my required specification of tenant placed in all my rooms. I only let rooms to employed applicants and very much favour their opening hours as this attracts and accommodates the right people.

Johnathon Simons HMO Landlord

Sara is my dedicated property manager and has been for some time. I have always found Sara to be a professional member of staff who always keeps me informed and provides regular visit reports, which is important to me. She deals with any problem that befalls her, contacting me if required. Sara will discuss any problem and invariably come to a solution. 

Raymond Durrant – multi property landlord

The staff are always friendly and helpful, my special thanks to Sara, we have built a very special rapport and I feel very comfortable phoning if I need anything. I feel very happy that I have one person to deal with all of my issues.

Evelin Jenkins - Tenant

We cannot stress how much we appreciate having a dedicated property manager. We live 350 miles away and also spend a great deal of the winter out of the country.  We have used Pace for a number of years and have never been disappointed with the level of service we receive.

Peter and Maureen Mason – Multi property landlords

I was extremely thankful I chose PACE to conduct the sale of my property and extremely grateful to Sue Mellor who worked very hard to ensure a smooth transaction. She was most knowledgeable and professional throughout, always reachable and approachable. She was able to answer all the questions I posed.

Yvonne White

I've recently purchased a property with the help of Pace. I found the staff extremely helpful and friendly. My first contact was Katie, she showed me around the property and liaised with the vendor. After, I dealt mostly with Sue Mellor. She was very knowledgeable and helpful. She kept me informed throughout the process and was the first to congratulate me on completion.

Roni Miller

I just thought I'd drop you a line about Adele who is managing my flat. Adele is doing a great job and is a credit to Pace. She has done, and continues to do, exactly what she says she will do and as a customer that is exactly what I want. Adele doesn't take things at face value and investigates things when she needs to, again a thing that clients will prize.

Tony Mihill - Landlord

Thank you to the team at PACE for firstly providing excellent property management services over many years and secondly for helping me to sell my property recently. All your hard work has been very much appreciated. Special mentions to Sara, Amy, Sue and Billy for their friendly and professional service!

Charlotte, (Property Management & Seller)